Recycling in Suffolk Campaign
From Monday 25th, every household in Suffolk will start to receive a 'together we can get our recycling right' leaflet, copy attached. In addition to this there will be other activity to push the message of improving the quality of recycling. These include;
- New website and video – the final webpage and video can be found on this link (the leaflet is also available here too with the added translation information). Please note this is already live on the Suffolk Waste Partnerhsip website; https://suffolkrecycling.org.uk/my-bins/together-we-can-get-our-recycling-right
2. The 3 main messages –
- Put glass in a bottle bank, not in your wheelie bin
- No bagged items. Keep your recycling empty, clean and dry
- Keep all food out of your recycling bin. Put any food you cannot eat or compost in your rubbish bin.
3. Social media – arrangements have been made so that online promotion begins on Monday. It will follow the strategy below.
- Use Facebook and Twitter to deliver key MRF campaign messages. Facebook is the key audience for this so most efforts will be put into this platform.
- Rather than bombarding residents with too much information about contamination, we will focus on 3 key messages that, if people took on board, would have a big impact on contamination.
- The 3 key messages are:
i. Put glass in a bottle bank, not in your wheelie bin
ii. No bagged items. Keep your recycling empty, clean and dry
iii. Keep all food out of your recycling bin. Put any food you cannot eat or compost in your rubbish bin.
- Therefore the plan is to put out 3 or 4 social media posts each week as follows:
i. Week 1: Introduce the leaflet and share the new webpage link
ii. Week 2: Key message 1: Glass
iii. Week 3: Key message 2: No bagged items
iv. Week 4: Key message 3: No food
- Following weeks: to be planned once we have reviewed the first few weeks of posts to see which get good engagement etc.
- Paid ads: We will be boosting some of the posts on Facebook. The first post (introducing the leaflet) will be boosted to all Suffolk residents over 21 and we will then review this ad before boosting further ads.
Customer services teams are fully briefed should they start to receive any enquiries so they can point people to the correct information.
Phone: 0300 1234 000 (Option 4)
To Report fly-tipping please use this link.